Introduction
Building a successful institutional identity requires that all members of the BHCC community adhere to a set of guidelines when developing communications materials for both internal and external audiences. The more consistently the brand is used, the more effective it becomes in representing our institution.
Use of the Logo on Publications
To request an electronic version of the logo for use on communications materials, please open a ticket, choosing from the request type dropdown "Marketing/Promotions."
Use of the College logo on material that will be presented or distributed to external audiences should be reviewed by IMC. To submit material for review, please open a ticket, choosing from the request type dropdown "Marketing/Promotions."
Logo Standard
To maintain the integrity and consistency of the logo, its components must always appear together, intact, and in the same proportions. No parts may be deleted, and no text may be added. The font may not be altered. The image may not be stretched or condensed.
Clear Space
To insure the integrity and clarity of the logo, it is important to allow an area of clear space around the image, between the logo and any type, imagery or other elements.
Primary Colors
BHCC Red, with the preferred grey and black, are the College’s signature colors and an important component of BHCC’s visual identity for brand recognition.
RGB: R=166 G=16 B=46
CMYK: C=2 M=100 Y=85 K=6
HTML: #c8102e
RGB: R=112 G=115 B=114
CMYK: C=30 M=20 Y=19 K=58
HTML: #707372
RGB: R=0 G=0 B=0
CMYK: C=0 M=0 Y=0 K=100
HTML: #000000
Secondary Colors
The secondary color palette is designed to complement the College’s primary color palette. Sub-colors should be used in conjunction with and to support the primary colors (not in place of) for accenting and differentiation. For example, secondary colors could be used through photography, graphic elements and color blocking.
RGB: R=0 G=131 B=194
CMYK: C=100 M=32 Y=14 K=1
HTML: #0083c2
RGB: R=0 G=96 B=114
CMYK: C=100 M=45 Y=45 K=19
HTML: #006072
RGB: R=0 G=51 B=161
CMYK: C=100 M=84 Y=11 K=3
HTML: #0033a1
RGB: R=65 G=0 B=153
CMYK: C=90 M=100 Y=1 K=2
HTML: #410099
RGB: R=193 G=203 B=128
CMYK: C=27 M=10 Y=62 K=0
HTML: #c1cb80
RGB: R=231 G=215 B=128
CMYK: C=11 M=10 Y=61 K=0
HTML: #e7d780
RGB: R=255 G=159 B=25
CMYK: C=0 M=48 Y=100 K=0
HTML: #ff9f19
Accessibility
BHCC is committed to shaping an inclusive educational environment. Our primary palette is acceptable for headline copy. For body copy and web accessibility compliance, the BHCC preferred black should be used. When choosing typography and background colors, always promote visibility and legibility by ensuring sufficient contrast. Font sizes and weights also play a crucial role in designing for accessibility.
This is the standard for Headline Copy
This is the standard for Body Copy
Correct Logo Usage
Incorrect Logo Usage
Do not produce the logo in any color other than black, red, or black and red.
Do not stretch or condense the logo.
Do not use components of the logo separately.
Do not combine College Logo with Bulldog Mascot Logo or Athletics Logo.
These logos are no longer in use.
